• The digital series focuses on powerful stories and the ‘legend’ qualities displayed by a diverse range of athletes across various sport disciplines
• Campaign spans multiple countries around the world, including Indonesia, India, Germany, Japan, Russia, Mexico and more
• First two videos feature Defia Rosmaniar, an Indonesian Taekwondo Gold Medalist and Kuldeep Yadav, India’s left-arm chinaman bowler’s inspirational journeys
Singapore, April 9, 2019: ESPN, the world’s leading source of creative sports content and TCL, top three global television brand and leading consumer electronics company, have joined forces to share powerful stories from the world of sport through a new video series titled “Born a Legend”. Going beyond the scores, stats and the game itself, “Born a Legend” uncovers and showcases the esteemed values and traits of a wide range of athletes. Transcending boundaries of geography, gender, shape, and size, the video series features a range of athletes from a female Indonesian gold medal taekwondo fighter to a young cricketer in India ready to tackle the world stage.
The inspirational series tells stories of athletes who have grown into role models and gives a glimpse into how being a ‘legend’ is more than just what meets the eye. The first episode features a motivational story of Defia Rosmaniar, a female Taekwondo athlete from Indonesia who won the first gold medal for the country at the 2018 Asian Games. Defia Rosmaniar impressed the judges with her performance in spite of her father passing away a few days before the games started. The video demonstrates how a father’s support for her daughter’s career motivated her to become a world-class athlete and find her true self. The second episode is an inspirational journey of Kuldeep Yadav from struggling as a cricketer to becoming a global bowling sensation. The story deep-dives into Kuldeep’s struggles with rejections and disappointments in the initial days and how he overcame them to get an entry into the Indian national cricket team.