TCL Launches “Born a Legend” UGC Global Marketing Campaign

Shenzhen, August 1, 2019 – TCL, one of the leading players in the global TV industry and a leading consumer electronics company, today launched a global marketing campaign with the theme “Born a Legend” to encourage consumers and employees to create User-generated Content (UGC) to demonstrate what makes them a ‘legend’ in everyday life.
The campaign is part of TCL’s strategy of engaging and inspiring global audiences across digital channels. This follows the company’s partnership with ESPN – leaders in sports storytelling and creative sports content – with whom it created the “Born a Legend” video series that features six rising sports stars from six different countries. Now, by encouraging global consumers and employees to follow suit, TCL hopes the campaign will inspire everyone to fight for their dreams, go beyond boundaries, and grow into the legend they were born to be.
Employees and consumers are encouraged to create and upload their own short videos to their own social media pages or the TCL website with the “TCL” and “BornALegend” hashtags between August 1st and September 29th. TCL will select the best videos and put them forward to a further stage where fans from around the world will be able to vote for their favorite videos. The three videos with the most votes will be announced as the overall winners on September 30th and the top winning submission will be rewarded with a legendary prize of USD10,000.
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